設
計
Target Audience
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Local female aged 16 - 30
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Not interested in Star Wars but enjoy other fictional / Superhero movies
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Highly active in social networks
Insight
Star Wars has longed been stereotyped as a sci-fi movie for men. We want to alter this stereotype by adding cuteness & a little touch of emotional elements into our campaign
Get - To - By
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Get 16-30 woman
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To watch Star Wars actively
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By telling them that the force is the connection to enhance the relationship
Stage 1 # Thanks for the force
Offline//Out-door Stickers
Online//Online banner Ad
Online//FB & IG Daily Post
Star Wars裹面，各位Jedi可以用The Force控制物件。
現實生活中，各位又有無發現自己身邊都有The Force呢？
有無試過食完野要抺嘴張紙巾自己過黎？
有無試過夜晚張被自己冚返好？
有無試過覺得凍然後有件褸出現左？
其實The Force一直都喺大家身邊，
你嘅家人、朋友、愛人，
喺生活中都會在你需要的時候為你送上一些窩心小舉動，
為你帶來不少Force Moments。
發掘身邊每個Force Moments，
感謝的每個Force Maker，
The Force，一直都在。
Online//Line stickers free download
Online//IG #10thanks
Stage 2 # Be the Force Maker
Online//Daily good deeds photo competition
Stage 3 # Gift for the Force Makers
Giveaway after movie
